The role of marketing in combating drug abuse: Effective strategies for community awareness and reducing use

Authors

  • Ikhlas K. Dara Middle technical university, Baghdad, Iraq

DOI:

https://doi.org/10.56967/ejfb2024543

Keywords:

social marketing, drug prevention, public awareness, social media, illegal marketing, awareness campaigns, behavior change

Abstract

This study aims to analyze the effectiveness of social marketing campaigns in combating drug abuse, focusing on their impact on awareness and behavior, particularly among youth. Data were collected through a questionnaire covering four main dimensions: awareness of drug risks, impact of social marketing, illegal drug marketing, and the influence of awareness campaigns on behavior.

Results showed that social marketing campaigns play a vital role in increasing public awareness and reaching youth through social media. However, there are challenges in combating illegal online drug marketing. Campaigns influence individual behaviors significantly, but more comprehensive strategies are needed for a broader social impact.

The study recommends enhancing collaboration between government and civil society, intensifying efforts to monitor illegal online marketing, and using data analysis to improve campaign performance.

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Published

2024-10-25

How to Cite

Dara, A. (2024). The role of marketing in combating drug abuse: Effective strategies for community awareness and reducing use. Entrepreneurship Journal for Finance and Business, 5(العدد الخاص), 54–65. https://doi.org/10.56967/ejfb2024543

Issue

2024: Volume (05), Special Issue

Section

Research articles

License

Copyright (c) 2024 اخلاص خضر داره

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an Open Access article distributed under the terms of the creative commons attribution (CC BY) 4.0 international license which permits unrestricted use, distribution, and reproduction in any medium or format, and to alter, transform, or build upon the material, including for commercial use, providing the original author is credited.